Constant and updated learning

We keep our learning constant and updated - and so should you.

To keep up to date with changing best practice, we need to invest in our own developent so whenever possible, we make sure that we attend relevant training and information sessions so we can pass this on to you for consideration.

Our annual focus is that of attending the Search Engine Strategies conferences in London, and are always assured that we return full of enthusiasm for all things web marketing based.  In this industry, you can't afford not to keep up to date because it is all too easy to lose your market share when your competitors end up doing things better than you!. 

We typically experience three days of excellent content delivered by some of the world's leading experts such as Rand Fishkin, Matt Bailey, Jim Sterne, Dixon Jones and Greg Jarboe on a number of subjects:

  • Organic Search
  • Improving email campaigns
  • Real-Time search to Dynamic Discovery
  • PPC or SEO - the argument continues
  • Search Engine Optimisation
  • Managing a Global Search Campaign
  • Link building
  • Black hat v White Hat discussions
  • Analytics
  • Successful Information Architecture
  • Publishing Content via XML, RSS and Site Maps
  • Developing Great ContentSocial Media and the Marketing Mix
  • Search Advertising Tools and
  • Automating Twitter

There are usually around 1500 delegates attending each year and after attending these since the New York conference in 2008, we can truly say that the time has now come for Scottish businesses to be able to perform better online and increase their revenues.

How exciting is that!  

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